Here’s a brief explanation:
How does traffic arbitrage work?
Traffic arbitrage is a well-known digital strategy for buying low-cost web traffic and redirecting it to another site or app to generate higher revenue. This method has proven effective for over a decade in affiliate marketing, where it drives traffic to specific platforms to earn commissions on products/services.
This lets digital marketers and publishers benefit from the difference between the cost of the traffic and the revenue it generates.